Butterfly Botanicals

Branding, packaging, social media

Butterfly Botanicals develops formulated, natural skincare & wellness products made with the highest quality carrier oils, pure essential oils, organic botanicals and ethically sourced crystals. 

The challenge:

The previous black label was not translating well to potential customers, as black does not resonate well with a natural and wellness positioning. 

The solution:

So the brand and the positioning was transitioned into a more natural space that promotes self care and sustainability. The transparent labels allow you to see all the goodness in these botanical products. 

The result:

A cohesive consistent brand with strong values and messaging that resonates with the right audience whilst communicating the right message.